The British Mountain Bike Series is back for 2010, but this time the series has been beefed up, as 3 major bicycle brands hop on board - Giant, Specialized and Trek have joined forces to create the demo of all demo series as they sponsor The British Mountain Bike Demo Series.

In 2009 the series proved a huge hit with over 4000 riders taking part in a mix of top quality racing; from XC to enduros, to easy going leisure rides - proving that the event offers something for all.  The latest addition to the series offers a whole new level of activity, where people can demo the latest and the best bikes on the market.

Ian Beasant Manager Director of Giant said

"The collaboration of all three brands offers a unique opportunity for riders to experience a fantastic demo unlike any other in the UK whilst benefiting from riding in some remarkable locations. At Giant we appreciate riders of all levels have different needs from a demo, we endeavour to offer something for all, combining great technical know how, mixed in with some good old fashioned fun."

With five venues planned across the country in Yorkshire, South West London, South Wales, Plymouth and Nottinghamshire, Giant, Specialized and Trek spring board straight into the action demoing at all weekends, with an exciting further demo only round planned for Scotland.

Richard Hemington - MD at Specialized

'Specialized are delighted to be part of The British Mountain Bike Demo Series. With such a wide range of bikes we strongly believe in demoing and giving riders of all level the ability to trial our products. Over the years, demos have changed a great deal and Specialized have tried to bring added value to riders taking part. The association with The British Mountain Bike Series, Giant and Trek add to the ultimate demo experience we have been trying to achieve for the last few years and we are very confident that this new set up will answer many riders wishes.'

Each weekend will now offer top level racing, camping, demos, enduro riding, led rides, team relay action, free under 12s races and a host of other activities…

Series Organiser Martyn Salt said “Things have really developed in 2009 and we felt that the one thing missing was a high level demo package. We spoke to Giant, Specialized and Trek and they all agreed that it would be a great way for them to support the racers at the events and showcase their product range. To be able to test ride a bike and watch the best riders in action is a great way to bring more people to the events. With British Cyclings’ support we now have a great package that should appeal to anyone that rides a mountainbike. We are introducing a team relay format as well next year so it’s going to be another busy year'”

In addition to the racing, demos and riding the venues also offer a great environment for a weekend away with Go-ape centres, children’s adventure playgrounds, castles, deer parks and scenic forests forming part of the backdrop for 5 great holidays at home.

Andrew Griffin – Marketing Manager at Trek UK

‘This is it, the decisive demo experience that riders have been looking for over the last few years, and Trek is delighted to be a part. The involvement of Giant and Specialized, combined with the varied locations around the country, offers the riders more options than ever before, and running in conjunction with the British Mountain Bike Series, these events create a fantastic weekend for anyone interested in riding bikes’

DATES AND VENUES:
Demo only
Mar 6 Glentress
Race and Demo weekends…

Round 1 - Mar 27/28 Sherwood Pines, +  night demo saturday
Round 2 - May 8/9 Wasing Park....please note venue change
Round 3 - May 29/30 Margam Park, + Big Welsh Weekend enduro
Round 4 - July 3/4 Dalby Forest, + Great Yorkshire enduro
Round 5 - Sep 25/26 Newnham Park, + Newnham 60 enduro

For further information about the British Mountain Bike Series and demos keep checking back. More demo exhibitors and sponsors will be announced soon.